Why is church branding important? That’s certainly a great question and I’m going to be assisting you through the important key features of why this should be at the top of your list in how people identify both your church and ministry across the web and various social networking platforms.
Everyone should be more than familiar with the Nike logo as well as their tagline of “Just Do It.” Both have been utilized across various places both physical as well as across the Internet.
The very first element I would recommend taking a look into is the logo that will represent your church. If you are going to spend any money on anything that is graphic related, then this is one of they key areas I highly recommend.
Most graphic designers are more than familiar with web standards and usually can guide you in the correct path of getting your logo created and delivered in all the formats and sizing requirements that you will need.
If I may, don’t go cheap with this. Set yourself a budget of around $1,000 to get a highly polished logo that you will be using across various elements. Whether that be across the web, print, and social networking sites.
Once you have an established logo, people will begin to naturally associate your church or ministry from a visual perspective, thus increasing the level of engagement you can expect to achieve across many of you preferred platforms.
When it comes to the actual logo formats, you are going to need to make sure that your graphic designer provides you with your logo in png, svg, jpg formats as well as one to use on dark backgrounds and light ones as well.
The reason behind two variations is that in the web design and development world, it is very common for your designer to put a mask or background overlay over your header image, thus requiring the need for a light colored logo to be properly displayed.
The opposiste applies when using your logo on a white background, that you will want to ensure that you have the dark version to utilize. Many websites across the Internet utilize this practice as can be seen on millions of websites.
Needless to say, since the pandemic and more and more people turning to the web to locate and join in on conversations across the web, vibrance and things which stand out will go a long way in getting your potential audiences attention.
The days of just using a cross and some basic text containing the name of your church or ministry and long gone went away. People are looking for something that indicates that the church or ministry they are potentially are going be following is current and appeals to their visual senses.
In today’s busy world across the Internet, you have approximately 3 seconds to make a huge first impression. If you fail to do so, your potential new person is going to hop right along, never to return.
You may be saying “it sounds a lot like marketing.” It is. If you are not prepared to be as competitive as the churches around the corner, then the very people you may have been trying to reach may very well land in their pews as opposed to yours. It just the plain and simple reality of the world in which we live today.
All of this plays a role in capturing a larger audience and you want to be able to convert that audience into life-long members of your church or ministry.
I have heard so many pastors go to the line of “I just don’t want anything flashy.” Brother I am here to tell you to stow that thought and let’s get into being where you are going to be able to introduce more people to your ministry and that’s on the Internet.
With literally millions of websites at the fingertips of potential visitors, the more appealing your site across the board is as well as your church branding, the more likely you are to bring them in closer, thus resulting in them beginning to interact with your ministry, which is exactly the desired affect you are looking to achieve.
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